Natural Health News – The use of pleasantly scented products such as facial creams and perfumes can have an influence on how are other attractions.
Much of our perception of the world is based on our sense of smell and is not a lot of scientific information on how the aroma stimulates different emotional responses .
For this reason, perfumes and scented products have been used for centuries as a way to improve not only our own sense of well being, but our personal appearance in general. Previous studies have shown that smell affects the way our minds work and also that can affect perception of facial attractiveness it could be influenced when unpleasant face the pleasant odors used.
However, it was not known if the smells influence the actual visual perception of facial features or alternatively, how emotionally faces are evaluated by the brain.
The new study Monell Chemical Senses Center in Philadelphia was designed to explore the ancient belief that the appeal judge and age mean two methods of processing different perception: the appeal is considered to be an emotional process, while judgments age is thought to be cognitive or rational basis.
What they found was that in the presence of odors can combine these pathways.
“pleasantness of odor and facial attractiveness are integrated in a joint emotional evaluation,” said lead author Janina Seubert, PhD, a cognitive neuroscientist who was a postdoctoral fellow at Monell at the time that he conducted the research.
“This may indicate a common site of neural processing in the brain.”
The study, which was partly sponsored by Unilever and published in the journal PLOS ONE , 18 young adults, two thirds of whom were women, were he asked to rate the attractiveness and the age of eight female faces, presented as photographs. The images vary in terms of characteristics of natural aging.
Rose good oil, fish oil bad
Although the evaluation of the images, one of the five scents was released simultaneously. These were a mixture of fish oil (unpleasant) and rose oil (nice) that varied from fish oil mostly predominantly the rose oil. subjects to rate the age of the face in the photograph was called, the attractiveness of the face and pleasant odor.
The scientists found that the pleasant smell directly influenced facial attractiveness ratings. This suggests that both olfactory and visual cues influenced independently judgments of facial attractiveness of the participants.
Regarding cognitive assessment task age, the visible signs of aging (wrinkles and blemishes more) were linked more strongly to the perception more years.
However, the smell also had a small opposite effect and something here. Visual cues age strongly influenced the perception of age during stimulation pleasant smell, making faces older look older and younger faces look younger. This effect is weakened in the presence of unpleasant odors, so younger and older faces were perceived as more similar in age.
Jean-Marc Dessirier, principal scientist at Unilever and a co-author of the study, said: “These findings have intriguing implications in terms of how pleasant smells can help improve the natural appearance in social settings. the next step will be to see if the findings extend to the evaluation of male facial attractiveness. “
Some research has already been done in this area. A small study in 2007 found that male faces were more attractive in the presence of pleasant aromas .
More interesting, we should know whether different pleasant aromas had a greater or lesser influence on our perception of beauty.