This common indulgence poison for many seniors

By: Karen Hawthorne, MA | General Health | Saturday, September 13, 2014 – 05 a.m.

liver, alcohol, health Nobody likes to think they can be influenced by advertising. I’m so smart and skeptical about claims of products like the girl next door, but sometimes these subliminal messages that we are all parts sold us before we know it -. Hook, line and sinker

A pair of expensive shoes or face cream is one thing, but when something is going to endanger your health, that’s another thing altogether. It is a course I’m not happy.

So when I read about a new study on alcohol and how alcohol advertising in magazines we are there encouraging you to drink more when we should drink “responsibly” is cause for concern. Not only because alcohol affects your judgment and motor skills, and can alienate family and friends when you’ve had a few too many, but because alcohol is such an important part of our social culture.

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Having a party? Bring in and have a few drinks before arriving, just to relax. Go out to dinner? The wine is a necessity, of course. Celebrating a special occasion? We’ll get the champagne flowing! For seniors, years and years of social consumption of alcohol is a slow poison.

is only part of what we do – and most of us are inclined to drink down. The Centers for Disease Control and Prevention (CDC) says that just over half of Americans over age 18, 51.3 percent are regular drinkers. It is noteworthy that the legal drinking age is 21, so it is not a good sign. 51.3 percent had at least 12 drinks in the past year.

One drink is not going to kill, that’s for sure, or my parents had not left me a taste of wine on the table before I was 10 years old. The Dietary Guidelines for Americans define moderate drinking as it has up to one drink per day for women and up to two drinks per day for men. Before you start thinking you’re in the clear if he would like a drink a day after 5, this definition refers to the amount consumed in a single day and not intended to be an average of several days. Drinking seven days a week is overdoing it.

Yes, red wine has its advantages when it comes to your heart, but the drink is not something you want to make a regular habit as well as a daily walk or flossing your teeth. There are too many risks.

The truth is that alcohol can be dangerous to your health.

you will not know that, judging by the ads in glossy magazines, according to researchers from Johns Hopkins Bloomberg School of Public Health. They found that the messages of “responsible consumption” in advertisements promoting alcohol products, not public health.

Federal regulations do not require liability claims in ads. The alcohol industry, however, has voluntary codes to emphasize the responsibility for marketing promotion, but offers no clear definition for responsible consumption.

In their analysis, researchers at Johns Hopkins University found that 88 percent of the statements of responsibility only served to strengthen product promotion of alcohol, and many contradicts the scenes shown in ads .

One example noted was a vodka ad showing a photo of an open casting process alcohol with a line meant the drinker had been partying all hours of the night. In smaller letters, the same ad advises the reader to enjoy the product responsibly.

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“Enjoy in moderation,” does not seem to fit, now does it?

David Jernigan, director of the Center for Alcohol Marketing and Youth at the School of Public Health Johns Hopkins Bloomberg, calls these messages “deceptive and misleading.” They are. For the most part, when you see people in ads holding fancy cocktails or glasses of fine crystal with amber liquid, they are attractive things, young people seem to be living the good life, working hard and playing even more difficult.

Can we blame the ad men who designed the ad or executives products that have passed? We could, but we have to take everything with a grain of salt (and I do not mean a border with the margarita salt, either).

The alcohol industry is big business, like big tobacco companies pressure and line the pockets of politicians. Regulators to be careful when it comes to the sale of our most popular poisons.

The researchers suggested a better option for promoting responsible drinking in advertising would be to replace or augment messages with messages unregulated prominent warning systems tested are laid ,. Yes, we must watch closely the human liver black and die with something like “mata alcohol. Too much alcohol can put at risk of liver disease.”

warning messages on product packaging of snuff and the advertising itself affect the consumption of potentially dangerous products, according to the researchers, so we apply that knowledge to alcohol advertising and provide real warnings about the negative effects of excessive alcohol consumption.

I agree. high-risk drinking is linked to traffic accidents, family problems, crime and violence, and serious health problems such as liver disease.

Other concerns aside, our liver gets close enough abuse these days! It is the body that changes food and drink into energy and nutrients for your body to use. He is also dump all the bad things in your body takes, as pollutants, chemicals and alcohol. It is the job of the liver to break down these harmful so they can be removed from your body substances.

If you drink more alcohol than the liver can process, which is being prepared for liver damage. Over time, you could end up with liver disease and is on a waiting list for a liver transplant.

complications of liver disease after years of excessive drinking can be serious, including accumulation of fluid in the abdomen, bleeding from veins in the esophagus or stomach, enlarged spleen, high blood pressure in the liver, brain disorders and coma, renal failure and liver cancer.

How do you see that tall beer, cold for you now? Just as attractive?

When it comes to their own consumption of alcohol, take seriously is -. And do not be swayed by magazine advertisements print bright

Karen Hawthorne is editor in Health and eTalk Karen has worked for the National Post, Postmedia News, CBC Radio Vancouver, the Edmonton Journal, the Register of Kitchener-Waterloo and the Cobourg Daily Star, reporting on health news and trends in lifestyle for more than 15 years .

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