For decades, Caprice Sweatt suffered the debilitating effects of Crohn's disease.
He found relief in taking cannabidiol (CBD) products, natural health and wellness products based on hemp that are marketed and sold as a nutritional supplement.
The CBD does not have any psychoactive element, unlike THC, the cannabinoid that elevates marijuana users.
The results of taking CBD were enough for Sweatt to launch The CBD Store, a self-named company that started in Beijing, Illinois, expanded to Loveland and now has a store in Greeley, 3810 10th St., Unit A-4, in Market Square Mall, between Blackjack Pizza and TJ Nails & Spa.
The company is owned by Caprice and her husband Eric Sweatt, daughter Kalee Stephens and her husband Tracy Stephens.
The products that the CBD store sells, from oils and creams to food and beverages, are intended to help customers with all kinds of ailments.
"Actually, our drive, our passion is to help people find alternative ways to treat different diseases and diseases, instead of having to go through pharmaceutical companies," said Tracy Stephens. "We try to offer a healthy alternative to people. That's what wakes us up every morning, excited to help people. "
The CBD store is the newest of the many stores in Greeley that specialize in the sale of CBD products, which join entities such as Natural Wellness (2405 17th St.) and Gold Care (2015 9th St.).
The Agricultural Law of 2018, signed on December 20, opened the doors for the CBD industry to flourish nationally by making the sale of the CBD legal, provided that certain conditions are met in terms of its production.
The CBD industry is growing, but it is still new and unknown to many. With that in mind, Tracy Stephens, 51, said that he and his colleagues intend to educate people about the CBD as much as they focus on selling their products.
"There are common misconceptions, so we try to do a lot to educate people and give them some of our experience and knowledge of our years of experience with (CBD)," he said.
Stephens is a veteran of the Army Rangers, serving from 1988-92. And part of his work is focused on reaching out to veterans, feeling that the CBD is a viable option to treat depression and post-traumatic stress disorder.
The CBD store is a member of the Greeley Chamber of Commerce, and Tracy Stephens said making the switch to Greeley was a no-brainer.
"We like to be part of the community, part of the business community and the community in general," Stephens said. "The demography (of Greeley) fits in. It seemed that a prominent place was needed where people can find alternative medicine, a place they trust."
Tracy Stephens said much of the CBD Store model focuses on giving customers a convenient place to buy CBD products.
"Many of our clients do not feel comfortable with a dispensary," he said.