Hey ladies is Anna again from Fash boulevard , to bring a new edition of my series of interviews Ladies Portable . focus this month is an animated graphic designer, über successful blogger and author, and new favorite team LC friend. When it comes to the ladies busy, Joy Cho, blogger and founder of Oh joy! it takes the cake. Since its friendly entrepreneurship it must be designs, it is easy to see why this mother of two has become one of the most blogosphere figures increased demand. Today, Joy opens on a new line Target , mostly pinch me moment where she thinks that bloggers go wrong, and what joy means for her. Let’s dive in …
Let’s start from the beginning! What inspired you to start Oh joy! in 2005?
That year, I had left my second job in New York to move to Philadelphia for my boyfriend (now my husband). So I was in a new, newly engaged city, and looking for a new job. I started my blog as a place to keep my inspirations for a time had a lot of transition. While looking for my dream job (and not finding), I needed to start working independently to make ends meet. So, I began to offer my design services to other companies and used my blog as a place to keep sharing things I like. More and more people started reading the blog, and helped me to be able to launch my own design studio.
What does the Oh joy! include brand today?
Oh joy! brand includes several lines of licensed products (including our new Oh joy! for Target home decoration and collections nursery), videos of procedures lifestyle, and a daily blog with a focus on design , fashion, food, and joyful moments of everyday life.
What is a typical day in the life of the Cho joy?
When I get up, I make breakfast for my children and prepare them for the day. I take my older daughter to school and then head into work. No day is the same, but a typical day usually begins by checking emails, taking staff / client meetings, and get the most administrative tasks out of the way. In the afternoon, I focus on the creative part of my job, working on projects content and editorial design with the help of my team to brainstorm new ideas and make these projects come to life. I oversee everything and serve as creative director. I end my day by 4pm so you can pick up my oldest son from preschool and go home with my little 4:30 pm.
You’ve worked with some important companies in various collaborations from Target to Urban Outfitters. Can you tell us a little about these experiences and how they came?
Each collaboration has had a different from A to Z. way When I started my blog, it was much just a place for me to keep all my inspiration and design work in one place (options not yet exist!). Once my readers grew older, I was able to create a design business people who read my blog that later became customers design. I made a goal to work with and design of the brands I like, like Anthropologie, Urban Outfitters, and finally Target. It was certainly a milestone in my career when we create our first line with Target in 2014.
My biggest advice for anyone with a similar goal is to keep putting yourself out there and show the work you want to be doing (even if no one is hiring you to do that job yet). I think the biggest misconception is that these things fall into my lap, and that’s not true. Ninety percent of the largest projects I’ve worked are those who have searched, sharp, and convince a brand so it would be a great partner or designer for them.
Through Oh joy! brand products has created wallpaper to baby clothes. What are some of your favorite products that you have designed so far?
We’re big fans of his Instagram . Do you have any tips or tricks to achieve an aesthetically impressive Instagram page?
The best advice I can give is to shoot the, natural, indirect light as in a shady spot outdoors or near a window, share what you like, not think too much about it.
What do you think has been the most important part of your brand strategy and believes the key to success?
Stay true to yourself. It can be difficult sometimes not compare with others or to see how others achieve success and want to emulate their success doing exactly the same. But one thing I’ve always made sure to do is share / do / create / design in the way it feels good to me and in a way that feels original and something I can be proud to put my name.
What has been the best moment of your career so far? Paint the picture for all dreamers out there waiting to be in their shoes one day successfully.
In 2004, I worked for Cynthia Rowley (fashion designer) and designed for surf line at Target. I helped design the patterns that put the product-PJ pillow and bedding and towels. Once I was at Target to check out some of the pieces that had designed and saw a girl with her mother asking if he could buy the PCs that had designed. She was telling her mother how she loved them so much (and I was watching secretly hoping the mother would say “yes”!). Once I saw how happy something I designed it could make other people knew that someday in the future I wanted to have my own line (ideally at Target), too. Skip to 2014 (10 years later), and launched my first Oh joy for collection target .
What makes joy mean to you? And how they are infused into your everyday life?
Joy is when it allows good things that come into your life. I’ve spent years trying to have less negativity in my life, surround myself only with people that inspire and lift me up, and trying to be a little more sun-and so I can make those around me feel more positive, as well. When you’re around people like this, it makes you a happier, more optimistic person. The world is not perfect, but one thing we can all do for others just a little sun off.
Words to live by?
help. Especially after becoming a mother, I had to come to terms with the fact that he could not do everything myself (personally and professionally). Once you can put aside your ego and let people help, your mind will be free and you will be able to accomplish more.
Who would like to interview me for my next laptop ladies?
Image Credit: Casey Brodley to Oh JoyAdditional Tags for this post:
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