SAN DIEGO – A seemingly simple quest to find a way to keep trotting without having to carry an iPhone became a complex realization? . For years, wearables have been touted as the next big thing in technology, however, even the tendency to define Apple has struggled to produce a device that resonates with the masses.
This industry, with all the promises in the world to make us healthier, humans more informed, still seems to be nothing more than a technology segment dream, one that certainly has not lived up to its initial hype.
After all, the lone leader in the category, Fitbit, sold a modest 4.8 million devices during the first three months of the year. The company’s stock has been on the bus struggle this year and market capitalization Fitbit is well shy of its value after its initial public offering last June.
“We are after a starting point,” said Ramon Llamas of space to carry. Llamas is the research manager carry over into the International Data Corp. “But we are still in the early stages.”
The firm estimates that vendors shipped almost 20 million carry over into the first quarter of 2016. Although that is an increase of 67 percent a year ago, is a small number compared with the 334 million smartphone vendors shipped during the same period.
The comparison is, of course, unfair. In this day and age, almost everyone needs a smartphone – if only to participate in the madness “Pokemon Go”. Moreover, no one really needs a SmartWatch or fitness band, especially since many of us have long got rid of our watches more traditional bracelet. And the phones do an acceptable job of counting steps.
However, it seems that there is a gradual growing acceptance, at least the most basic fitness fans. Although they have a singular purpose, to keep track of their physical condition, and offer the same features at day 100 as they do on day one, which are accessible to normal people.
“fitness trackers are more popular than smartwatches,” Llamas said. “These are things that people actually receive. You can wrap your brain around how many steps you’ve taken, how many calories you’ve burned. And the price is reasonable for most. … While a SmartWatch, people sometimes do not. “
Fitbits, which come in more than half a dozen varieties, are fashionable at the office of San Diego Union-Tribune, where my co-workers often compete to see who can accumulate the most steps. Even science reporter 61-year-old Gary Robbins abandoned a strict policy of not-on-the-wrist and bought a load of human resources, which sells for $ 150 and controls the heart rate also has caller ID. Well, technically, his wife, business editor Diana McCabe, bought for him.
McCabe Fitbit One could call the office spokesman. Despite being in his fourth device and receive at least one completely defective device, which still uses his band religiously Alta, a thin unit that costs $ 130 and track steps, distance and calories burned. San Diego resident Melodie Tao, 31, has a similar affinity for its HR Fitbit load. She is also in her band the third or fourth – which has lost count – “. They break a lot” because
“They’re still giving them,” Tao said. “I mainly just tracking my steps. I feel that keeps me motivated, and I like to know how many steps you’ve taken.”
I about to buy one, too. years ago, it was equipped with the first version of the jaw up, which measures the steps and tracks sleep. I swore by it for three months. I took it off one day and never got back. In part because of its novelty tired. But he also became ugly after daily use.
This time I had a singular goal: to track my runs (leaving my phone at home). Also, if I was going to stick something in my bare wrist otherwise she wanted to look good, too. Turns out, I’m not alone.
“Fashion has become critically important,” said Jackson Somes, analyst at Gap Intelligence carry headquarters in San Diego, who oversees retail placements smart devices wrist. “Fashion is one of the main factors in deciding when buying a SmartWatch or fitness band.”
Perhaps that explains why Apple and Fitbit have partnered with fashion brands to create versions of design, some offer to absurd prices. Apple Hermes watch with leather bands handmade, starts at $ 1,100 for example.
I opted for something a little more practical: A 38mm Apple Watch sport with a pink gold case and a band of lavender ($ 300 plus tax). The major selling point was that it could upload songs on the device, pair it with a headset and the program and my bulky device sans iPhone 6s.
beautiful and functional, although the watch Apple may be, I almost gave it back during the grace period of 14 days, because, actually, just I can not stand wearing a watch. However, within a week I met with a wall, the clock face scratched and realized that probably should just make the best of it.
That’s not exactly a glowing endorsement Apple clock. Neither the latest data from IDC.
Apple has sold 55 percent fewer watches in the second quarter than it did a year ago, the company said. The electronics store was also the only smartphone vendor in the top five to experience an annual decrease in shipments.
However, with 47 percent market share, Apple is the leader in the smartwatch sector. And some people really trust their watches Apple.
Take Rob Marlbrough, 45 years old, and is described as the early adopters, who bought his Apple Watch sport shortly after it was released in April 2015. He continues to wear every day , although with a loop band Milanese improved. He likes the basic features of the watch, especially the calendar function, which reminds its next meetings.
“It’s nice not to throw my phone every two minutes,” he added. “I turned off all the annoying things, Instagram notifications and notifications of Facebook, as it was too busy all the time.”
On the other hand, there is another category of the first proponents often techies, they really wanted to want to bring up. They were the first to embrace what is sometimes also called the quantified self movement, the tie ribbons to their wrists to optimize daily routines. But, for one reason or another, as many have hidden their belts and watches in drawers, never to see the light of day.
“I got one of the first Fitbits. I used it obsessively,” said Samir Bhavnani, 39. “But I took it one day. I went to load it. Two weeks later, he was still sitting there in the magazine. “
That was a year and a half ago. In the meantime, Apple tried to watch the sport, it was an anniversary gift from his wife. Ultimately, he ended his wrist in place.
“I do not like I needed to load something else,” Bhavnani said. “There was an attractive feature that made the penalty charge at night.”
Erica O’Grady, 37, of Boulder, Colo., Similarly resigned his jaw up a fitness and sleep tracker with a mobile application accompanying debuted in late 2011. O’Grady got him for the first time in 2012 and loved the sleep tracking features and application, but ended up going through five devices over a period of seven months and surrendered. It has been considered from Fitbit and try a free band rejected a Garmin. She did not want to have to deal with the hassle of replacing malfunctioning equipment.
“It was very frustrating,” he said of his experience return and exchange Jawbone Up. “If the hardware worked as well as applications work, I would be all over.”
Theoretically, O’Grady not have to wait much longer for the most impressive hardware.
“By the time we reach 2020, we will look back on devices that have today and say to ourselves:” My, my, my, were state of the art, but standards today, they are rather quaint, ‘ “Flames IDC said.
quaint and maybe just a little silly. June 2 years Bhavnani use the flash Misfit, a waterproof band $ 30, which keeps track of the steps and calories, but need not be loaded. the girl and a boy are now trying to exercise as a game. They run through the park, with one of the iPhones from their parents in tow, playing “Pokemon Go” with hoping to reach your daily target activity.
Perhaps, then, we should not rule out the possibility “Pokemon Go” to raise the profile of the followers of fitness and other wearables. apparently, Jawbone Up carriers who played the game augmented reality smartphone during the weekend of July 9 62.5 recorded more steps on average than the previous weekend.
After all, if you spend your life chasing fictional characters, that might have data to prove that he did something that is worth their time.
The San Diego Union-Tribune
The fitness bands and smartwatches: Where are they now appeared the first time in Daily Juice